Setting the Stage: Frameworks

We’ve all seen it. Clinics who attempt to make critical business decisions and solve problems using a trial and error approach as a learning process. While this approach can have positives, overall it is a poor way to reach solutions because there is no consistency. A more systematic way to approach problem solving is by utilizing frameworks.

Frameworks act as a guide to problem solving. Instead of moving directly from a specific problem to a specific solution, as the trial and error approach suggests, a manager would look at the specific problem and be able to generalize it into a more abstract problem that can be addressed by a particular framework. Then, the manager would use the framework to determine generalized solutions, and finally, be able to translate that generalized solution to solve the specific problem.

My next post will discuss the key marketing principle of value creation and the process by which this value is created. We will be introduced to a framework for action planning and be well on our way to laying the foundation for marketing management.